A step-by-step guide to running profitable Instagram, Facebook, and TikTok ads as a fitness coach. Real ad copy, targeting strategies, budget recommendations, and pixel setup โ written for coaches who aren't marketers.
Ad #2 winning โ UGC-style hook + sub-3:30 promise
3
Platforms covered
8+
Ad templates
100%
Free guide
0
Marketing degree
How it works
From start to result in three simple steps
No setup, no learning curve. Open the tool, plug in your data, get your result.
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01
Read the guide
PDF guide covering Instagram, Facebook, and TikTok ads end-to-end. Skim, scan, or read deeply โ structured so you can jump straight to what you need.
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02
Set up your first campaign
Step-by-step screenshots showing how to set up your first campaign on each platform. Pixel installation, audience targeting, budget allocation, ad creative best practices.
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03
Optimise & scale
How to read your ad results, what metrics actually matter, when to kill an ad vs scale it, and how to build retargeting audiences from your warm engagement.
Features
Built for how coaches actually work
Not a generic tool repurposed for fitness โ designed from the ground up for the way coaching businesses operate.
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3 platforms covered
Instagram (Reels ads + feed), Facebook (in-feed + Stories + Marketplace), and TikTok (in-feed + Spark ads). Each platform's strengths, weaknesses, and ideal use case for coaches.
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8+ ad copy templates
Proven hook/body/CTA patterns for fitness ads. Templates for cold audience (problem-aware), warm (solution-aware), and retargeting (most-aware). Just fill in your niche specifics.
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Targeting playbook
Specific audience interests, behaviours, and lookalike audience strategies that work for fitness coaches. Includes 'audiences to avoid' that burn budget without converting.
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Budget guidance
How much to start with on each platform ($5-15/day per ad set), when to scale, when to consolidate. Includes 'budget math' so you can calculate your cost-per-client before launching.
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Creative best practices
Aspect ratios per platform, the 'first 3 seconds' rule, when to use UGC vs polished video, hook types that work for fitness. Includes a 'creative checklist' to QA before launching.
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Funnel maps
Three full ad funnel maps: lead-magnet to discovery call, organic content to retargeting, free trial to paid programme. Pick the model that fits your offer.
Your organic reach is dying. Paid ads aren't optional.
This guide takes 90 minutes to read and could save you 6 months of expensive experimentation.
No. The guide shows how to start with $5-15/day per platform to test what works before scaling. Many coaches start with $200-300 total to validate, then scale to $20-50/day on what's working. You can spend more, but you don't have to.
Which platform is best for fitness coaches?
Depends on your offer and audience. The guide breaks it down: Instagram for visual transformation content, Facebook for older demographics and longer copy, TikTok for younger audiences and educational content. Most coaches pick one to master before adding a second.
Do I need a video producer?
No. The guide focuses heavily on UGC-style ads (filmed on phone, looks like organic content) which often outperform polished video for fitness. iPhone + good lighting + a script is enough. Includes a 'filming checklist' for solo creators.
What about iOS 14 tracking changes?
The guide covers post-iOS-14 fitness ad strategy in detail โ Conversions API setup, server-side tracking, why direct ROAS reports lie now, and how to measure performance using a 7-day post-attribution window.
Can I use these strategies for a brick-and-mortar gym?
Yes โ the guide includes a section on local ads (geo-targeted to your gym radius), gym-specific creative angles, and how to drive trial bookings vs online programme sales. Different mechanics, same playbook.
How long until I see results?
Realistic: 2-3 weeks of testing to find a working ad/audience combo, then 4-8 weeks to optimise to a profitable cost-per-client. Anyone promising 'leads in 7 days' is selling snake oil. The guide is honest about timelines.
What about Google Ads or YouTube?
This guide focuses on social platforms because that's where most fitness audiences are. We'll publish a Google + YouTube ads guide separately โ sign up for the SpurFit newsletter to get notified.
Is this just a free version of a paid course?
No โ there's no paid upsell. This guide is genuinely complete. SpurFit publishes free coaching resources because we want better-equipped coaches in the industry. We make money from our coaching platform, not from selling guides.