Beyond Hourly Hustle: Alternative Pricing Models for Online & In-Person Trainers
Spur.Fit
January 20, 2024
As a personal trainer, your time is valuable. You put in hours of hard work and dedication to help your clients reach their fitness goals. But are you maximizing your earning potential with your current pricing model?
Many personal trainers rely on the traditional hourly hustle, charging clients by the hour for in-person training sessions.
In this article, we'll explore alternative pricing models for both online and in-person trainers, and how they can help you increase your income and better serve your clients.
Feeling lost in pricing land? We've been there. Let our calculator guide you towards a confident and competitive price that feels both good for you and your clients.
Try the pricing tool for free
Before we dive into specific pricing models, let's first understand why it's important to consider alternatives to the traditional hourly rate.
The most obvious benefit of alternative pricing models is the potential for increased income. By charging a flat rate or package fee structure, you can earn more for the same amount of time spent training.
For example, if you charge $50 per hour for in-person training sessions, you can only make a maximum of $50 per hour. But if you offer a package of 10 sessions for $500, you can make $500 in just one hour of training.
With hourly pricing, you may find yourself constantly hustling to fill your schedule with clients to make enough money. This can lead to burnout and a lack of work-life balance.
Alternative costing methods allow you to better manage your time and workload. By charging a flat rate or package fee, you can schedule your clients more efficiently and have more time for other aspects of your business or personal life.
When clients pay for a package or flat rate, they are more likely to be committed to their fitness journey. They have already invested a significant amount of money, and are more likely to show up for their sessions and follow through with their training plan.
This can lead to better results for your clients and a more positive reputation for your business.
Now that we understand the benefits of alternative pricing models for trainers, let's explore some options for in-person trainers.
A flat rate is a set fee for a specific service, regardless of the time spent. This can be a one-time fee or a recurring fee for a set period.
For example, you could charge a flat rate of $100 for a one-hour training session, regardless of whether the session lasts for an hour or not.
This model can be beneficial for trainers who have a lot of experience and can provide high-quality training in a shorter amount of time. It also allows for better time management and increased income potential.
Package deals are a popular alternative to hourly pricing for in-person trainers. This model involves offering a set number of training sessions for a flat fee.
For example, you could offer a package of 10 sessions for $500. This allows you to earn more for the same amount of time spent training and also encourages client commitment.
A monthly retainer is a set fee that clients pay each month for a specific number of training sessions. This model is similar to a package deal, but instead of paying for a set number of sessions upfront, clients pay a recurring fee each month.
For example, you could charge a monthly retainer of $500 for four training sessions per month. This model can provide a steady stream of income and encourage client commitment.
If you offer online training services, there are also alternative pricing models that can help you increase your income and better serve your clients.
A subscription model involves charging clients a recurring fee for access to your online training services. This can include workout plans, nutrition guidance, and virtual coaching.
For example, you could charge a monthly subscription fee of $50 for access to your online training platform and services.
Use real-time market data and insights to craft a pricing plan that reflects your expertise and attracts high-value clients using Spur.fit’s pricing tool.
Discover your true value here
Tiered pricing involves offering different levels of service at different price points. This can be beneficial for online trainers who offer a variety of services, such as workout plans, nutrition guidance, and virtual coaching.
For example, you could offer a basic package for $50 per month, which includes access to your online training platform and workout plans. Then, you could offer a premium package for $100 per month, which includes access to your online training platform, workout plans, and virtual coaching.
This model allows you to cater to different budgets and needs, and can increase your income potential.
Similar to the flat rate model for in-person trainers, online trainers can also charge a flat fee for a specific service, such as a virtual coaching session or personalized workout plan.
For example, you could charge $50 for a one-hour virtual coaching session or $100 for a personalized workout plan.
This model can be beneficial for online trainers who have a lot of experience and can provide high-quality services in a shorter amount of time.
Now that you have a better understanding of alternative pricing models, you may be wondering how to determine the right pricing for your services. Here are some factors to consider:
Before setting your prices, it's important to understand the cost of doing business. This includes expenses such as rent, equipment, insurance, and marketing.
By understanding your expenses, you can ensure that your pricing covers these costs and allows for a profit.
Research the rates of other trainers in your area to get an idea of what clients are willing to pay. This can help you determine a competitive and fair price for your services.
Your experience and expertise play a significant role in determining your pricing. If you have a lot of experience and specialized knowledge, you can charge more for your services.
Consider the demographics of your target clients. Are they willing and able to pay a higher price for your services? This can help you determine the right pricing for your target market.
As a personal trainer, your time is valuable. By considering alternative pricing models, you can increase your income potential, better manage your time, and provide a more valuable service to your clients.
Whether you're an in-person or online trainer, there are various pricing options to consider, such as flat rates, package deals, and subscription models. By understanding your expenses, market rates, and target clients, you can determine the right pricing for your services and take your business to the next level.
Don’t forget that Spur.fit’s pricing calculator helps you avoid costly pricing mistakes and sets you on the path to building a secure and rewarding coaching business.
Start your coaching journey using the pricing tool
.png)
