In today's digital age, more and more people are turning to online resources for their fitness needs. With the rise of social media and video platforms like YouTube, it's easier than ever to access workout videos and follow along with fitness influencers. However, as a fitness professional or business owner, it's important to go beyond just posting random workout videos on YouTube and instead focus on building a high-quality, branded video workout library.
In this article, we'll explore why having a branded video workout library is important and how you can create one for your fitness business.

Level up your coaching by offering unique, science-backed workouts at your fingertips with our video library.
Get access to Spur.fit’s video library

Why Is a Branded Video Workout Library Important?

Having a branded video workout library offers several benefits for fitness professionals and businesses. Here are a few reasons why it's important to go beyond just posting workout videos on YouTube:

Establish Your Brand Identity

Having a branded video workout library allows you to establish your brand identity and stand out from the sea of fitness influencers on social media. By creating a consistent look and feel for your videos, you can build brand recognition and attract a loyal following of viewers.

Provide High-Quality Content

While YouTube is a great platform for sharing workout videos, the quality of the content can vary greatly. By creating a branded video workout library, you can ensure that your videos are of high quality and provide a professional experience for your viewers. This can help you stand out from the competition and establish yourself as a trusted source for fitness content.

Offer a Variety of Workouts

With a branded video workout library, you have the opportunity to offer a variety of workouts for your viewers. This can include different types of workouts (e.g. strength training, cardio, yoga), different lengths (e.g. 10-minute, 30-minute, 1-hour), and different levels (e.g. beginner, intermediate, advanced). By providing a diverse range of workouts, you can cater to a wider audience and keep your viewers engaged.

Monetize Your Content

Having a branded video workout library also opens up opportunities for monetization. By creating a subscription-based model or offering individual workout downloads, you can generate revenue from your content. This can be a great way to supplement your income as a fitness professional or business owner.

How to Create a Branded Video Workout Library

Now that we've established the importance of having a branded video workout library, let's explore how you can create one for your fitness business.

Invest in Quality Equipment

The first step in creating a high-quality video workout library is to invest in quality equipment. This includes a good camera, lighting equipment, and audio equipment. While it may be tempting to use your phone or a basic camera, investing in professional equipment can make a significant difference in the quality of your videos.

Plan Your Content

Before you start filming, it's important to plan out your content. This includes deciding on the types of workouts you want to offer, the length and difficulty of each workout, and the overall structure of your video library. You may also want to consider creating a schedule for releasing new videos to keep your viewers engaged and coming back for more.

Create a Consistent Look and Feel

To establish your brand identity, it's important to create a consistent look and feel for your videos. This includes using the same fonts, colours, and graphics in each video. You may also want to create an intro and outro for your videos to further solidify your brand.

Edit Your Videos

Once you have filmed your workouts, it's time to edit them. This includes cutting out any mistakes or pauses, adding music and graphics, and ensuring that the video flows smoothly. If you're not familiar with video editing, you may want to consider hiring a professional to help you create high-quality, polished videos.

Choose a Platform

When it comes to hosting your video workout library, there are several options to choose from. YouTube is a popular choice due to its large audience and ease of use. However, you may also want to consider using a platform specifically designed for fitness professionals, such as Trainerize or Vimeo. These platforms offer features like subscription-based models and the ability to sell individual workout downloads.

Transform your clients now! Access our massive library consisting of 1000+ exercises made exclusively for fitness coaches.
Design your own video library using Spur.fit

Promote Your Library

Once your video workout library is up and running, it's important to promote it to attract viewers. This can include sharing your videos on social media, collaborating with other fitness professionals, and offering free trials or discounts to new subscribers. You may also want to consider investing in paid advertising to reach a wider audience.

Real-World Examples of Branded Video Workout Libraries

Spur.fit

One example of a successful video library management is Spur.fit, a fitness app that offers live and on-demand workout classes. Spur.fit uses a video library management platform to organize and promote its content, making it easily accessible to its customers.
Try Spur.fit for free

Peloton

Peloton, known for its high-end exercise bikes and treadmills, also offers a branded video workout library through its app. The app features a variety of workouts, including cycling, running, strength training, and yoga, all led by Peloton's team of instructors. 

Who Can Benefit from a Branded Video Workout Library?

A branded video workout library can benefit a variety of fitness professionals and businesses, including

Personal Trainers

Personal trainers can use a branded video workout library to supplement their in-person training sessions and offer additional workouts to their clients. This can also be a great way to attract new clients and generate additional income.

Fitness Studios

Fitness Studios can use a branded video workout library to offer virtual classes and reach a wider audience. This can be especially beneficial for studios that have a limited physical location or want to expand their reach beyond their local community.

Online Coaches

Online coaches can use a branded video workout library to provide workouts to their clients and offer additional resources for their online programs. This can also be a great way to attract new clients and establish themselves as experts in their field.

Takeaways

In today's digital age, having a branded video workout library is essential for fitness professionals and businesses. By establishing your brand identity, providing high-quality content, offering a variety of workouts, and monetizing your content, you can attract a loyal following and generate additional income. By following the steps outlined in this article, you can create a high-quality, branded video workout library that sets you apart from the competition and helps you achieve your fitness goals.

Scale your business with less effort & offer a cutting-edge training video library that sets you apart from others.
Try Spur.fit’s video library here

‍