Taxes for Online Coaches: Understanding The Business of Fitness Coaching

February 27, 2024

The world of online fitness coaching offers a fulfilling career path, but navigating the world of taxes can feel overwhelming. This guide equips online coaches with the essential knowledge to understand and manage their tax obligations:’s brand new Coach Income and Expense Tracker helps you to manage your expenses and track your income which is crucial for your business.

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1. Business Structure and Taxes:

people in gym discussing business
  1. Sole proprietorship: The simplest structure, but it offers no separation between personal and business assets. This means you are personally liable for all business debts and taxes, including self-employment taxes.
  2. Limited Liability Company (LLC): Offers personal liability protection, meaning your assets are shielded from business liabilities. However, filing requirements and tax complexities are more involved compared to a sole proprietorship.
  3. Corporation: Provides the most robust liability protection but involves the most complex setup, maintenance, and tax filing processes. Consulting with a tax professional is highly recommended for this structure.

2. Understanding Self-Employment Taxes:

woman sitting on a chair
  1. Self-employment tax: Covers Social Security and Medicare and is typically higher than the combined employee and employer portion paid by traditional employees. You are responsible for paying both the employee and employer portion (around 15.3% of your net business income).
  2. Estimated taxes: As a self-employed individual, you are responsible for paying estimated taxes quarterly to avoid penalties. These estimated payments are based on your projected income for the year.

3. Common Deductible Expenses:

a man using calculator
  1. Business expenses directly related to your coaching services are generally deductible, such as:
  • Marketing and advertising costs
  • Website hosting and domain fees
  • Equipment and software used for coaching
  • Continuing education and professional development costs
  • Travel expenses related to client meetings or workshops (if applicable)
  1. Mileage deduction: If you use your vehicle for business purposes, you may be able to deduct a portion of your mileage using the standard mileage rate or the actual expense method.
  2. Home office deduction (if applicable): If you dedicate a portion of your home exclusively for business use, you may be eligible for a deduction on a portion of your rent, mortgage interest, utilities, and homeowner's insurance.

4. Record-keeping is Key:

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Maintain accurate and organized records of all your business income and expenses throughout the year. This includes receipts, invoices, bank statements, and mileage logs. These records are crucial for calculating your tax liability and supporting your deductions when filing your tax return.

To drive your business, you need the right tools too. You need a tracker which constantly keeps a check on your expenses and income. Use the amazing tool by which can help you with easy methods to track your cash flow.

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5. Consult with a Tax Professional:

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Given the intricacies of tax regulations, it's highly advisable to consult with a tax professional specializing in small businesses. They can guide you in choosing the most suitable business structure, advise on tax strategies, ensure you are maximizing your deductions, and help you navigate the complexities of filing your tax return.


1. Do I really need to pay estimated taxes as a fitness coach?

A: It's highly recommended to pay estimated taxes quarterly. Unlike traditional employees who have taxes withheld by their employers, you, as a self-employed individual, are responsible for paying your taxes. Neglecting to pay estimated taxes can result in penalties from the IRS.

2. Filing taxes feels overwhelming. Do I need to hire a professional?

A: While not mandatory, seeking help from a tax professional specializing in small businesses can provide peace of mind and significant benefits. They can navigate the complexities of tax filing, ensure you're claiming all eligible deductions, and potentially save you money in the long run.

Remember, staying informed and seeking expert guidance when needed can empower you to conquer the tax jungle and thrive as an online fitness entrepreneur. A thriving coaching business starts with a healthy financial foundation, and our income & expense tracker is here to help you build it, one insightful report at a time.

The Coach Income and Expense Tracker is available now!

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