The 7 Habits of Highly Paid Personal Trainers: Data-Backed Secrets to Pricing Success

January 16, 2024

Are you a personal trainer looking to increase your income and take your business to the next level? Finding out how much is personal trainer is charging can be a daunting task, but with the right strategies, you can become a highly paid personal trainer. In this article, we’ll explore the 7 habits of highly paid personal coaching trainers and how you can use data-backed secrets to price your services for success.
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Habit 1: Know Your Worth

a man in the gym with towel across his shoulders

The first habit of highly paid personal trainers is knowing their worth. This means understanding the value you bring to your clients and the impact you have on their lives. Personal training is not just about helping someone lose weight or gain muscle, it’s about improving their overall health and well-being.

Take some time to reflect on your skills, experience, and the results you have achieved for your clients. This will help you determine your worth and set your prices accordingly.

Habit 2: Research the Market

Before setting your prices, it’s important to research the market and see what other personal trainers in your area are charging. This will give you an idea of the average personal trainer cost and help you determine where you fit in the market.

You can also research online personal training services and see what they are charging. This will give you a broader perspective and help you determine if you want to offer online coaching as well.

Habit 3: Consider Your Expenses

a woman with glasses holding a pen and book

As a personal trainer, you have expenses such as rent for your gym space, equipment, insurance, and marketing costs. It’s important to factor these expenses into your pricing to ensure you are making a profit.

Take some time to calculate your monthly expenses and determine how much you need to make to cover them. This will help you set a baseline for your pricing.

Habit 4: Offer Different Packages

Not all clients have the same needs or budget, so it’s important to offer different packages to cater to a variety of clients. This could include one-on-one training, group sessions, or online coaching.

By offering different packages, you can appeal to a wider range of clients and increase your potential income. Just make sure to price each package accordingly based on the time and resources required.

Habit 5: Consider Your Target Market

a coach assisting his client in the phone

Your target market plays a significant role in determining your pricing. If you are targeting high-end clients, you can charge more for your services. However, if you are targeting beginners or those on a budget, you may need to adjust your prices accordingly.

Consider the demographics and income levels of your target market when setting your prices. This will help you attract the right clients and ensure your pricing is in line with their expectations.
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Habit 6: Use Data to Your Advantage

Data can be a powerful tool when it comes to pricing your services. By tracking your client’s progress and results, you can use this data to showcase the value of your services and justify your prices.

For example, if you have helped a client lose a significant amount of weight or improve their overall health, use this data to show potential clients the impact you can have on their lives. This will help justify your prices and attract more clients.

Habit 7: Continuously Evaluate and Adjust

a man staring at this screen while being seated at the gym floor

Pricing is not a one-time decision, it’s an ongoing process. As your business grows and evolves, it’s important to continuously evaluate and adjust your prices to ensure they are in line with the market and your target market’s expectations.

Keep track of your expenses, market trends, and client feedback to determine if your prices need to be adjusted. This will help you stay competitive and ensure you are always offering the best value to your clients.


Pricing your services as a personal trainer can be a challenging task, but by following these 7 habits of highly paid personal trainers, you can set yourself up for success. Remember to know your worth, research the market, consider your expenses, offer different packages, consider your target market, use data to your advantage, and continuously evaluate and adjust your prices. By doing so, you can increase your income and take your business to the next level.
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